Rückseite, a women’s fashion brand headquartered in Maringa, Paraná, Brazil, adoptedRFID chip in clothing tags this year after successfully testing RFID chip in clothing..Rückseite, a women’s fashion brand headquartered in Maringa, Paraná, Brazil, adopted RFID chip in clothing tags after a successful test. Veridiana Silva, IT manager of the fashion brand, sagte: “With the implementation of, the operation process can be more comprehensively managed and has more flexibility. Heutzutage, the use of RFID chip in clothing tags are causing customers to become more aware of technology. Interest in use.”
Lado Avesso’s original purpose of adopting technology is to simplify the company’s delivery and billing process, and to track products in the supply chain. “The cost reduction of RFID chip in clothing tags made our project feasible. We started testing RFID chip in clothing tags at the beginning of 2020. After the implementation of the RFID chip in clothing tags project, all of our businesses began to use technology for production and planning. Fee.”According to Veridiana, der schwierigste Teil der Projektumsetzung ist der operative Prozess, da dies die Zusammenarbeit mit allen Abteilungen des Unternehmens erfordert, vom Schneiden, Produktion und Entwicklung bis zum letzten Teil des Unternehmensumsatzes. Sie glaubt das “die Zusammenarbeit des gesamten Unternehmens ist sehr wichtig für den Erfolg eines solchen Projekts”, und sogar die Stylisten sind von der neuen Technologie betroffen.“We can print all labels without the help of external agencies. RFID chip in clothing tag has brought changes to warehouse management such as the separation of materials in factional processes. Anfänglich, labels that only used barcodes were manufactured in-house, which also requires employees to accept the new process. Training.”
One of the benefits of introducing RFID chip in clothing tag into the process is to unify the labels used for clothing. Veridiana further explained: “We have maintained the circulation of parts while speeding up the process. Another benefit is the process of checking the goods inside the faction, which is part of our development using the attributes of RFID chip in clothing tags.”Lado Avesso has approximately 1,600 direct and indirect employees and approximately 20 million customers, and sells in more than 1,500 cities in Brazil, with a history of more than 30 Jahre. According to its founder, Lado Avesso is a women’s fashion brand, “its main feature is the aesthetic attitude that values women’s modern elegance.” The brand stands out for the quality of its jeans (the company’s flagship product).Im Laufe der Zeit, the company analyzed the world trends and the consumption profile of the Brazilian market, and expanded the brand’s influence to the fashion segment.A comprehensive understanding of the benefits of inventory brings benefits that extend from the production line, because the product receives the RFID chips in clothing label once it is manufactured. Thanks to the good cooperation with RFID chips in clothing Manufactures, Lado Avesso’s project has been successful and has become a positive experience. “If someone asks me if I will restart the entire deployment process, I will definitely say yes.”Lado Avesso is currently considered to be one of the fastest growing women’s brands in Brazil. Just as the company’s website says: “This is our development process. Wir achten immer darauf, qualitativ hochwertige Produkte mit kühnen Designs und angemessenen Preisen anzubieten. Wir bemühen uns, jede Saison mehr perfekte Serien zu bringen, immer im Einklang mit den neuesten Modetrends sind auf die Verbraucherbedürfnisse der Zielgruppe ausgerichtet.”
