With the improvement of people’s living standards, more and more people began to keep pets. In the face of all kinds of life pressure, pet company can help people to relieve psychological tension and regulate mood. And the time spent with pets can also bring a lot of joy to the ordinary daily life. At the same time, with the increasing popularity of pet lifestyle, it also attracts more people to participate in the ranks of pets.
However, more and more pets also breed many governance problems, such as lost pets, or abandoned into stray cats, stray dogs and so on, which not only makes the survival of pets in trouble, but also brings many adverse effects to the urban environment. Therefore, pet governance has become a major focus of urban governance.
On May 29, 2020, the second Shenzhen dog day was held as scheduled. At the event, Shenzhen Urban Management and comprehensive law enforcement bureau announced the full start of the implantation of RFID glass tube chips for dogs, and required all dogs in the city to be injected with RFID glass tube chips.
After injecting Microchip Tag into pet, the pet carries the identification information of pet and owner. Once the pet is accidentally lost, the owner can be quickly found by reading the chip information in the pet’s body. Each Microchip Tag has a unique ID code in the world. The number is already put into it by the manufacturer when making the chip, and cannot be modified again. Due to the surface of the glass tube with a layer of biological coating, the pet’s body will not be significantly affected.
It is understood that the implantation of Microchip Tag for dogs is completely free, and it is planned to realize 100% injection of chips in dogs by the end of the year. The authorities said that the injection mechanism and location of Microchip Tag will be announced to the public soon. If the RFID glass tube chip is not injected into the dog, it will be regarded as an unlicensed dog.
In recent years, the number of foster families in China has increased significantly. According to Frost & Sullivan, a market consulting firm, the number of pet families in China has increased from 69.34 million in 2013 to 100 million in 2019, with a year-on-year increase of 45% in just six years. The proportion of pet raising families per 10000 households in China has also increased from 16% in 2013 to 23% in 2019.
In fact, as early as 2008, Beijing has proposed the implementation of canine injection Microchip Tag. In recent years, the promotion of Microchip Tag has reached a peak. From 2017 to 2019, Suzhou, Ma’anshan, Baotou, Hangzhou, Shenzhen and other cities have successively issued regulations related to the injection of dog chips. Therefore, pet injection Microchip Tag is likely to become the “standard configuration” in the future.
At present, the growth rate of the pet market is very fast, which needs the joint promotion of government departments and integrators. At present, the company has reached a cooperative relationship with the Shenzhen government, providing tens of thousands of sample orders in 2019.
At present, the Microchip Tag has been widely used in the world. In June 2019, Japan’s house of Representatives passed a bill to amend the “animal protection law”, requiring pet dogs and cats to be implanted with Microchip Tag, so as to prevent the occurrence of abandonment and maltreatment by their owners; while the EU explicitly stipulates that all inbound pets must be implanted with RFID chips; Australia requires cats and dogs to be implanted with Microchip Tag before they are 12 weeks old.
Because of its good liquid penetration and strong anti-interference ability, low-frequency RFID has strong irreplaceable application in animal tags, and Microchip Tag is also the largest application in addition to animal ear tags. In 2019, the total demand of animal label market is about 50 million, of which RFID glass tube label accounts for about 15 million. With the further promotion of relevant policies, the overall market demand is expected to further expand.
