Automatización inteligente, La inteligencia artificial y el procesamiento del lenguaje natural pueden optimizar la experiencia de compra del futuro.
el cambio esta en camino
La pandemia de COVID-19 ha cambiado el comercio minorista para siempre. El comportamiento y las preferencias de los consumidores han cambiado drásticamente, con efectos de largo alcance y duraderos. Los próximos tres a cinco años serán clave para la evolución de la industria minorista, con la tecnología y la automatización inteligente jugando un papel importante en esta transición. Pero, ¿cómo puede la automatización inteligente (I A), e inteligencia artificial, y capacidades adicionales como procesamiento de lenguaje natural (PNL) aplicarse para optimizar la experiencia de compra del futuro?
Cómo garantizar el reemplazo oportuno de los zapatos para correr
Take long-term running trainers: Professional runners know they should change their shoes every 500 miles to avoid injury. But how many people can actually do it?
Today’s fitness apps can track runners’ accumulated distance and remind them to order new shoes in time. Even in the process, provide them with quick links to online retailers. Isn’t this great?
The basic driving force that empowers the above application functions is intelligent automation, or IA for short. IA uses system preset rules to automate the entire process of ordering new running shoes through timely data uploads and automatic statistics, as well as authorization from the retailer’s website. Thereby completely out of the manual participation.
Intelligent Automation
Perfect customer service
Imagine this scenario: when a guest spends twenty minutes deliberating, he finally chooses a fitness watch that he is satisfied with. But when she was finally excited to add the product to the shopping cart and was about to buy it, she suddenly found that the product was out of stock. One can imagine how disappointed she must be at this time.
What is different from traditional retail methods is that this store uses an intelligent and automated customer service system. While noting that the item was out of stock, the human customer service immediately offered another watch of a similar style, more expensive, but still in stock. Y lo que es más, el vendedor emitirá inmediatamente un 15% descuento en el certificado de regalo y disculparse con el cliente por no reabastecer la tienda a tiempo. De este modo, los invitados solo necesitan gastar alrededor del presupuesto original para comprar un reloj deportivo de alta gama. Solo imagina, ¿Qué harías si fueras el invitado?? ¿Irás al vagabundo y felizmente pagarás la cuenta??
para vendedores, potenciar el sistema de servicio al cliente a través de la automatización inteligente ha creado una oportunidad de negocio que de otro modo se perdería. Por no mencionar, una experiencia de compra de alta calidad puede dar lugar a compras secundarias por parte de los huéspedes. Uno puede imaginar cuánto beneficio traerá esto a la empresa.!
El ejemplo anterior se logra a través de la automatización inteligente.
principio
Asi que, como se logra una operacion tan magica?
primero, los chatbots y los agentes virtuales solicitan a los bots que obtengan el estado del pedido y consulten varios sistemas de TI para confirmar el estado de las existencias agotadas. Después, NLP detected her dissatisfaction through sentiment analysis of customer messages and automatically decided to transfer her to a human customer service. Siguiente, a digital expert with access to the retailer’s finances and inventory recommends another product and a 15% discount. Ultimately, sellers satisfy customers and brand loyalty increases. Al mismo tiempo, the number of negative reviews has been reduced on major review sites.
This is how IA customizes the retail experience, reaps benefits and brand loyalty. And all these IA steps happen behind the scenes. Customers will never know, in the first place, that they are dealing with machines. Simple and general problems that are easily solved by computer algorithms. And higher-level functions – which require human intervention – go directly to experts.
Isn’t intelligent automation amazing?
Intelligent Automation
this is just the beginning
Do you think this is over? This is just the beginning. All behaviors of customers on the website will generate data through IA interactors. Y cuando se recopilan suficientes datos, podemos hacer más análisis de clientes y pruebas AB. De este modo, se optimiza un conjunto más completo de técnicas de respuesta automática. A través del análisis de big data, todas las conversaciones y procesos de servicio al cliente se optimizan automáticamente para mejorar la tasa de éxito del servicio al cliente de inteligencia artificial. Cuanto más optimizado sea el lenguaje y el proceso, cuanto mayor sea la tasa de pedido; y cuantos mas pedidos, más oportunidades para que la inteligencia artificial analice datos. This kind of update iteration can form a virtuous circle of more data, more transactions; more transactions, more data acquisition.
real beneficiaries
Brinks Home is a beneficiary of this technology. Using data collected since 1994, el company dedicated to home security products has tested thousands of different rhetoric and offer strategies through IA and artificial intelligence, constantly improving rhetoric, channels, and delivery times. Through the empowerment of IA and artificial intelligence technology, the company’s overall revenue in the first half of 2021 increased by 9.5% compared with the same period in 2020.
Are you ready?
Can IA and related technologies completely disrupt the retail industry? The answer to this question is not yes or no, but how long it will take to completely disrupt. The winners of this competition will be those companies that are fully prepared for this revolution and have a large amount of raw data deposited.
Las montañas y la lluvia están a punto de llegar y el viento está lleno de edificios., estás listo?
